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2 stories tagged #world-cup.

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Close-up of a vintage typewriter with a paper showing '5G Connectivity'.
Demand Gen

B2B Marketers Shift to Browser and OEM Ads for 2026 World Cup

Wednesday, June 10, 2026, 7:36 AM PT by ORM Editorial Team

B2B marketers can use browser and OEM advertising to reach decision-makers in high-intent moments during the 2026 World Cup before they search according to [Demand Gen Report](https://www.demandgenreport.com/blog/winning-b2b-attention-during-the-2026-world-cup/53110/). The 2026 FIFA World Cup will feature 48 nations across 16 host cities in North America with expected global engagement of 6 billion people.

Traditional search and social channels become crowded during mega-events.

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Smiling man presents strategies on a whiteboard with post-its, focusing on engagement and user-generated content.
Demand Gen

Fox Sports World Cup Ad Tops DAIVID Emotional Rankings

Monday, June 8, 2026, 7:21 AM PT by Pete Furseth

On May 13, creative intelligence platform DAIVID published data ranking the most emotionally engaging World Cup ads released so far. Fox Sports promo Miracle led the field.

DAIVID tested 31 World Cup ads released online and ranked them by the intensity of positive emotions they generated.

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