4 stories tagged #workflows.
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CMOs face decisions on which marketing capabilities to develop internally as AI vendors standardize common functions across organizations, according to MarTech.
AI is collapsing the distinction between technology strategy and product strategy. Technology strategy previously centered on evaluating software, negotiating contracts, and integrating platforms. CMOs now address product decisions alongside purchasing decisions.
Corvic AI released version 5 of its Intelligence Composition Platform to turn one-off AI prompts into automated workflows that execute continuously against live enterprise data.
The update adds expanded data connectivity, reusable workflow automation, stronger security controls, and a larger library of templates.
AI has made content creation one of the fastest parts of campaign production, yet approvals, compliance reviews and cross-functional handoffs stretch timelines because workflows were never redesigned for AI scale, according to Demand Gen Report.
Content creation has become one of the fastest parts of the process. In findings referenced in the Demand Gen Report Q&A, 88% of marketing teams generate ideas and content quickly, but approvals hold up progress.
HubSpot released 15 updates in March 2026 that focus on increasing flexibility in automation, workflows, and CRM management, addressing previous limitations for managers and admins. These changes allow teams to adapt HubSpot more precisely to their business operations, particularly in areas like timing logic and data structure, according to [MarTech](https://martech.org/15-hubspot-updates-from-march-2026-managers-and-admins-need-to-know/).