SaaStr states that B2B companies should white-label products when the process is easy because concerns over lost brand benefits are overstated.
All recurring revenue counts as ARR whether the product is white-labeled or not, according to [SaaStr](https://www.saastr.com/if-i-white-label-my-saas-will-it-hurt-me-on-branding-my-own-company/). The source notes that companies often worry brand benefits will go only to the partner, yet the revenue still registers as ARR.