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SaaStr published guidance on mistakes new VPs of Sales and CROs make in their first week. The article focuses on errors that lead to mis-hires and outlines steps candidates and CEOs can take to avoid them.
According to SaaStr, many new leaders fail to know the product cold before starting. Others do not begin work the week prior by reviewing email, Slack, calls, and recordings.
SaaStr states that after working with or investing in approximately 30 successful start-ups, the most common VP or CXO-level hire failure observed is the wrong VP of Sales or CRO. The second most frequent mistake, and often the top reason VPs lose their jobs, is priority dis-alignment between the new executive and the CEO.