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Fox Sports promo Miracle ranked first among 31 World Cup ads tested by DAIVID on May 13 with 56.1 percent intense positive emotional responses. The campaign aired ahead of the June 11 tournament start and produced a creative effectiveness score of 6.99 out of 10.
DAIVID ranked the ads by intensity of positive emotions linked to long-term brand impact.
A recent World Cup campaign from Fox Sports shows how TV ads generate searches. On May 13, creative intelligence platform DAIVID published data ranking the most emotionally engaging World Cup ads released so far. Fox Sports’ promo “Miracle” led with 56.1% intense positive emotional responses according to [MarTech](https://martech.org/stop-treating-search-and-video-as-separate-teams/). The industry norm is 48.7%.