OpenAI’s recent addition of ads in ChatGPT signals a major shift for platforms and advertisers. Advertising in AI chatbots is moving from future possibility to present reality according to [Demand Gen Report](https://www.demandgenreport.com/demanding-views/ads-are-coming-to-ai-chatbots-can-the-industry-verify-them/53906/).
For years digital advertising relied on clear definitions of content adjacency.