3 stories tagged #trust.
G2 has released new product capabilities to help MarTech software companies build trust in the era of AI-driven buying, including tools like the Model Context Protocol (MCP) powered by Claude, according to Demand Gen Report. These features aim to enhance AI-driven buying with trusted data signals, as B2B buyers increasingly rely on AI search for software evaluation.
At the May 2026 MarTech Conference, a panel moderated by Angela Vega, director of capabilities and operations at Expedia Group, explored how brands can deliver personalized customer experiences without eroding trust. The session, titled 'Winning attention without losing trust: creating meaningful moments across the customer journey,' featured panelists Alec Haase from High Touch, Sean Nowlin from Spotlight IQ, and Ed Poppe from Poppe Marketing, who emphasized that personalization succeeds only...
At the May 2026 MarTech Conference, a panel moderated by Angela Vega, director of capabilities and operations at Expedia Group, featured Alec Haase from High Touch, Sean Nowlin from Spotlight IQ, and Ed Poppe from Poppe Marketing discussing how brands can create personalized customer experiences without appearing intrusive.