2 stories tagged #trust.
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Sixty-five percent of Americans used AI search in the past six months, yet only 15% said they trust it a lot, according to research from Yelp cited in MarTech. This usage-trust difference appears in both consumer and B2B contexts.
In B2B software buying, 53% of buyers said AI search made software research more productive than traditional search, according to G2’s 2026 AI Search Insight Report.
G2 has released new product capabilities to help MarTech software companies build trust in the era of AI-driven buying, including tools like the Model Context Protocol (MCP) powered by Claude, according to Demand Gen Report. These features aim to enhance AI-driven buying with trusted data signals, as B2B buyers increasingly rely on AI search for software evaluation.