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SaaS

MarTech Identifies Three Barriers Slowing AI Adoption

Smaller companies adopt AI faster than larger ones because they face fewer layers of bureaucracy. According to MarTech, the three main internal barriers are inconsistent training, bias concerns, and tactics that get ahead of strategy.

Employees at one company described their AI learning as trial and error, reading articles, or jumping in without structure. This approach produced different understandings of AI scope across teams and introduced bias in outputs.

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