Companies quintupled their token spend in the first half of the year according to [SaaStr](https://www.saastr.com/20vc-x-saastr-the-token-roi-crisis-comes-for-everyone-anthropic-wants-chinese-open-source-banned-and-microsoft-has-its-worst-month-since-2000/).
Almost nobody can point to the revenue lift that justified the increase. The discussion was recorded on the last day of June.