Google, Meta, and TikTok are expanding automated audience options through Performance Max, Advantage+ campaigns, and TikTok automated audience expansion. These changes reduce advertiser control over who sees ads and move audience identification into the creative itself, according to [MarTech](https://martech.org/ai-is-making-creative-the-new-targeting/).
Performance marketers previously used education interests, demographics, health behaviors, age, life stage, and consumer interests to narrow...