#strategy

According to MarTech, AI is already transforming how customers discover products and how organizations compete for growth, yet many marketing leaders are primarily evaluated on campaign execution. Gartner research shows that while 82% of business leaders believe their company’s brand and culture must evolve with AI, only 15% of CEOs view their marketing leader as strongly AI savvy, creating a gap that threatens marketing's strategic relevance.

Gartner research indicates that the average...

AI is already altering how customers make discovery and buying decisions and how organizations evaluate market opportunities and compete for growth, according to [MarTech](https://martech.org/how-marketing-leaders-are-succeeding-in-the-ai-era/). Despite this shift, many marketing leaders are primarily evaluated on campaign execution rather than guiding enterprise transformation.

Gartner research reveals that while 82% of business leaders believe their company's brand and culture must evolve with AI, only 15% of CEOs view their marketing leader as strongly AI savvy, highlighting a disconnect that threatens marketing's strategic relevance. This gap persists as AI already changes discovery and buying decisions, according to MarTech, forcing organizations to compete in environments they cannot fully control.

AI is already transforming marketing by altering discovery, buying decisions, and market competition, yet many marketing leaders are primarily evaluated on campaign execution rather than guiding enterprise transformation, according to MarTech. Gartner research indicates that 82% of business leaders believe their company’s brand and culture must evolve to keep pace with AI, but only 15% of CEOs see their marketing leader as strongly AI savvy, creating a gap that threatens marketing’s strategic...