Operations leaders at the May 2026 MarTech Conference discussed how to prevent AI point solutions from forming disconnected layers that increase governance demands, according to [MarTech](https://martech.org/the-art-of-doing-more-with-less-the-new-marketing-operations-stack/).
Panelists noted that adding AI to existing systems often creates faster versions of prior workflow problems rather than resolving them.
Jessica Kao, director of B2B GTM transformation advisor at Adobe, argued for...