#silos

Complex campaigns break down when platforms, channels, and data flows fall out of sync, according to MarTech. Martech helps keep customer journeys aligned by enabling practitioners to work across organizational and technical boundaries, as detailed in the article.

Marketing campaigns involve platforms, channels, and data flows that can fall out of sync, leading to potential breakdowns, as detailed in a recent article from MarTech. According to [MarTech](https://martech.org/moving-beyond-silos-to-align-complex-customer-journeys/), martech practitioners help maintain alignment by navigating these elements, which include systems like CRMs and CDPs, to improve speed to market, conversion rates, and customer satisfaction.

Martech practitioners frequently...