2 stories tagged #search.
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Generative AI has changed what users expect from digital experiences, with consumers now anticipating systems that understand intent and respond conversationally. This shift has begun the reset of content management systems, according to [Demand Gen Report](https://www.demandgenreport.com/demanding-views/the-cms-reset-has-begun-and-ai-is-the-catalyst/54059/).
Generative CMS evolves content management from static publishing systems into intelligent AI-powered experience platforms.
Marketers continue to value search for its intent signals, yet the source shows persistent difficulty distinguishing paid conversions from organic ones that would occur anyway. According to [Demand Gen Report](https://www.demandgenreport.com/demanding-views/stop-buying-your-own-traffic-protecting-search-roi-in-the-ai-era/53910/), paid costs are rising while overlap grows and journeys compress, making incremental revenue harder to isolate.
Brands still manage SEO and paid search in separate...