The distinction between RevOps and Sales Ops matters more than most organizations realize because the two functions are related yet not the same job. Sales Ops makes the sales team more efficient. RevOps aligns sales, marketing, and customer success to grow revenue across the customer lifecycle, according to [HubSpot Sales Blog](https://blog.hubspot.com/sales/revops-vs-sales-ops).
Revenue operations governs revenue processes across the entire go-to-market organization.