3 stories tagged #sales-forecasting.
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A new Gartner study reports that AI tools save sellers an average of 4.8 hours per week, yet 72% of sales organizations report low reinvestment of those savings into high-value activities.
The survey of 210 CSOs and senior sales leaders found AI delivering efficiency gains while most organizations leave the added capacity unused. The findings were released at the Gartner CSO & Sales Leader Conference held May 19-20, 2026 in Las Vegas.
In a recent episode of Conversation with MarTech, Naman Khan, who serves as CMO at Reevo, discusses the growing shift from fragmented best-of-breed tech stacks to unified, AI-native operating systems within revenue teams. Khan, having previously worked for Salesforce and Dropbox, highlights how these stacks impose an integration tax due to brittle APIs that result in data loss and inefficient sales processes, according to...
The 2025 MarTech Replacement Survey indicates a broad-based drop in martech replacement activity, with marketing automation falling from 31.1% in 2024 to 19.4% in 2025, CRM decreasing from 22.1% to 9.7%, and email platforms dropping from 24.3% to 13.7%. This shift marks a departure from previous years of routine replacements, as reported in the survey.