#sales-automation

This week's updates demonstrate how AI is transitioning from analysis to execution across marketing technologies, with companies like adMarketplace placing ads directly inside AI search responses and Braze and ASAPP rolling out agents that automate campaign decisions and customer service tasks, according to MarTech.

This week's updates in AI-powered martech, as reported on April 30, 2026, show companies shifting AI from analysis to execution across various tools, including adMarketplace placing ads in AI search responses and Braze automating campaign decisions. According to MarTech, these developments involve Braze adding features to coordinate marketing tasks and ASAPP introducing agents for customer service tasks.