The 2026 Account Based Marketing Benchmark Survey found that 84% of respondents use ABM to drive revenue. Of those, 56% prioritize new account acquisition while 28% focus on account expansion, according to [Demand Gen Report](https://www.demandgenreport.com/blog/what-the-2026-abm-benchmark-survey-reveals-about-b2b-growth-strategy/53290/).
56% of respondents identified new account acquisition as the primary goal of their ABM strategy. Another 28% named account expansion as the main focus.