2 stories tagged #revenue-strategy.
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The 2026 Account Based Marketing Benchmark Survey reports that a combined 84% of respondents use ABM to drive revenue. Of those, 56% prioritize new account acquisition and 28% focus on account expansion.
According to Demand Gen Report, 56% of respondents state new account acquisition is the primary goal of their ABM strategy. Another 28% identify account expansion as the main focus.
The 2026 Account Based Marketing Benchmark Survey found that 84% of respondents use ABM to drive revenue. Of those, 56% prioritize new account acquisition while 28% focus on account expansion, according to [Demand Gen Report](https://www.demandgenreport.com/blog/what-the-2026-abm-benchmark-survey-reveals-about-b2b-growth-strategy/53290/).
56% of respondents identified new account acquisition as the primary goal of their ABM strategy. Another 28% named account expansion as the main focus.