Theorem research shows that manual errors and disconnected workflows in the pre-sales phase are slowing deal execution and introducing risk into advertising revenue operations, according to [Demand Gen Report](https://www.demandgenreport.com/industry-news/news-brief/pre-sales-phase-is-advertising-sales-most-overlooked-revenue-risk-theorem/53548/).
New research from Theorem found that 77% of organizations experience manual errors in pre-sales that disrupt advertising revenue execution.