6 stories tagged #performance-marketing.
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Over the past two decades, digital advertising systems trained on clicks, last-touch attribution, and viewability instead of verified sales lift or new buyer acquisition. This approach built a marketplace that rewards surface indicators rather than genuine growth, according to [Demand Gen Report](https://www.demandgenreport.com/demanding-views/ad-tech-learned-to-game-itself/53162/).
Algorithms optimized toward consumers already in motion.
Paid media managers begin each week pulling data from Google Ads, Meta, LinkedIn, TikTok, and Reddit before reformatting numbers in spreadsheets for client reports. The process repeats across 10 or 11 networks that maintain separate attribution logic, campaign structures, and conversion definitions.
Teams still consolidate performance data through multiple tabs and spreadsheets.
Paid media managers begin Mondays pulling numbers from Google Ads, Meta, LinkedIn, TikTok, and Reddit, then reformat the data in spreadsheets for 10 a.m. reports. Each network maintains its own attribution logic, campaign structure, and conversion definition. The data resides in separate locations and follows different formats.
Industry data places the average paid media manager at 5 to 9 hours per week on administrative tasks alone.
Paid media managers start Monday mornings pulling numbers from Google Ads, Meta, LinkedIn, TikTok and Reddit into spreadsheets. They reconcile data from 10 or 11 networks that each use separate attribution logic, campaign structures and conversion definitions. The data lives in different places and does not share a common format.
Industry data places the average paid media manager at 5 to 9 hours a week on administrative work alone.
Paid media managers begin Monday mornings pulling numbers from Google Ads, Meta, LinkedIn, TikTok, and Reddit, then drop them into spreadsheets to create coherent reports by 10 a.m. The same process includes determining what worked the prior week. Industry data shows the average paid media manager spends 5 to 9 hours per week on administrative tasks alone.
Agencies managing multiple clients across platforms can spend twice that amount.
According to [MarTech](https://martech.org/why-performance-marketing-needs-more-than-roas/), return on ad spend (ROAS) has long been the default metric for evaluating marketing performance, but it is no longer sufficient as digital ecosystems grow more complex and organizations demand clearer accountability for growth.