#performance-marketing

Brooks Running used Adora’s AI platform to generate more than 1,500 on-brand ad variations across 40 products. The company had previously relied on a single photograph of one shoe in one colorway to serve every audience and channel. According to Demand Gen Report, the new output allowed testing across multiple colorways, angles, and settings while matching the look and feel of in-house creative.

The platform enabled Brooks to place products in varied environments and test specific variables at...

Paid media managers begin Mondays pulling numbers from Google Ads, Meta, LinkedIn, TikTok, and Reddit, then reformat the data in spreadsheets for 10 a.m. reports. Each network maintains its own attribution logic, campaign structure, and conversion definition. The data resides in separate locations and follows different formats.

Industry data places the average paid media manager at 5 to 9 hours per week on administrative tasks alone.

According to [MarTech](https://martech.org/why-performance-marketing-needs-more-than-roas/), return on ad spend (ROAS) has long been the default metric for evaluating marketing performance, but it is no longer sufficient as digital ecosystems grow more complex and organizations demand clearer accountability for growth.