4 stories tagged #performance-marketing.
Return on ad spend (ROAS) has been the standard metric for evaluating marketing performance, but according to [MarTech](https://martech.org/why-performance-marketing-needs-more-than-roas/), it fails to explain overall growth in a complex digital ecosystem.
Performance marketing is shifting from relying solely on return on ad spend (ROAS) as organizations seek clearer accountability for growth, according to MarTech. ROAS, which measures dollars in versus dollars out, is simple but insufficient in the increasingly complex digital ecosystem, as it focuses on immediate efficiency rather than long-term business outcomes.
High-ROAS campaigns often capture existing demand, such as retargeting users near conversion, but contribute little to incremental...
Return on ad spend (ROAS) has been a standard metric for assessing marketing performance, but according to [MarTech](https://martech.org/why-performance-marketing-needs-more-than-roas/), it fails to explain overall growth in a complex digital ecosystem.
On April 27, tvScientific by Pinterest launched a feature allowing advertisers to target Pinterest’s exclusive high-intent audiences on Connected TV through its platform. This marks the first major milestone since Pinterest completed its acquisition of tvScientific in February 2026, enabling the combination of Pinterest’s first-party audiences with tvScientific’s performance advertising technology.