2 stories tagged #performance-marketing.
A small set of stories on this topic. Browse the latest across all topics, or jump to a more active tag below.
View all news →
Paid media managers begin Mondays pulling numbers from Google Ads, Meta, LinkedIn, TikTok, and Reddit, then reformat the data in spreadsheets for 10 a.m. reports. Each network maintains its own attribution logic, campaign structure, and conversion definition. The data resides in separate locations and follows different formats.
Industry data places the average paid media manager at 5 to 9 hours per week on administrative tasks alone.
According to [MarTech](https://martech.org/why-performance-marketing-needs-more-than-roas/), return on ad spend (ROAS) has long been the default metric for evaluating marketing performance, but it is no longer sufficient as digital ecosystems grow more complex and organizations demand clearer accountability for growth.