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Demand Gen

World Cup Viewership Surges Expose Limits of Average-Demand System Design

The 2022 World Cup final drew 1.4 billion viewers globally, with an average of 175 million people watching each match. These synchronized surges exposed weaknesses in digital infrastructure designed for average demand.

Every four years billions of users attempt identical actions at the same moment: watching goals, buying jerseys, checking scores, and sharing highlights. The 2024 Super Bowl LVIII on Paramount+ produced crashes, buffering, and error codes.

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