#partnerships

Amplitude and Statsig have partnered, with Amplitude taking over the Statsig brand and customer base as announced in May 2026, while the original Statsig team continues at OpenAI following its $1.1 billion acquisition of the company last year, according to [MarTech](https://martech.org/amplitude-and-statsig-deal-raises-questions-for-customers/).

As AI lowers barriers to building custom tools and challenges the per-seat SaaS model, companies are reassessing their martech stacks, according to MarTech. In this context, affiliate marketing emerges as a channel that cannot operate as a self-running solution, despite its average return of 12 to 15 times spend.