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Demand Gen Report published an article titled The Five Critical Pitfalls of MDF Programs. The article states that channel companies must rethink program structures and measurement methods to unlock the full potential of Marketing Development Funds.
According to Demand Gen Report, treating MDF as a basic requirement rather than a strategic advantage is one pitfall.
Informa TechTarget and The Sherpa Group launched Partner Demand Assurance, a solution that addresses the gap in partner marketing regarding what happens to leads after they reach partners. The offering combines Informa TechTarget’s permissioned audience data and demand generation with Sherpa’s EdisonAI platform to deliver visibility into lead follow-up, MDF returns, and partner conversion.
Partner Demand Assurance includes three core services.