WordPress’s survey found 74% of enterprise decision-makers say AI discoverability is a priority, yet only 17% name their owned website as their top investment. The survey was conducted by Talker Research in April 2026 across 2,000 respondents, including 800 enterprise decision-makers and 1,200 U.S. adults.
Consumers do not just want visibility, they want proof. 86% seek out the original source after an AI summary.