2 stories tagged #nrr.
A small set of stories on this topic. Browse the latest across all topics, or jump to a more active tag below.
View all news →
SaaStr states that shorter contracts are now the norm across B2B and AI. According to SaaStr, three-year contracts dropped from 28% of new logos in 2023 to 23% in 2026. Sub-one-year contracts jumped from 4% to 13% in the same period. The publication frames this shift as rational buyer behavior rather than a negotiating tactic.
AI replacement cycles compress every 18 months. A three-year contract signed today might lock buyers into a category that is obsolete by year two.
A customer who had used Adobe Marketo for nearly two decades and served as a reference account decided to churn after the vendor raised pricing at renewal with no new features and a more limited API.
The customer cited broken unsubscribe handling, daily API rate limits, a six-month history cap, and general hostility to agents as reasons for leaving. Three foundation models all indicated they would not send email through Marketo because they could write a better one themselves.