Operations leaders at the May 2026 MarTech Conference discussed how to prevent marketing technology stacks from becoming a spaghetti mess of disconnected AI point solutions, according to [MarTech](https://martech.org/the-art-of-doing-more-with-less-the-new-marketing-operations-stack/).
Navigating dozens of interconnected systems often feels like a game of high-stakes Jenga. Jessica Kao, director of B2B GTM transformation advisor at Adobe, argued for centralized ownership.