Many marketers missed the initial opportunity to reimagine their organizational models before implementing AI technology, according to [MarTech](https://martech.org/ai-wont-save-a-broken-organization/). They now operate at the evolving intersection of AI, data, and modern marketing strategy.
Ryan Warren, chief CRM officer at Razorfish, states that marketing teams had an opportunity to harness AI and change the way they work but many missed it.