Four reports released last week from Basis, Salesforce, Attentive, and Alchemer describe similar patterns in holiday shopper behavior while reaching different conclusions about AI, according to MarTech.
Attentive found that 71% of consumers plan to start holiday shopping before Black Friday, a 12 percentage-point increase from last year. Eighty-three percent begin planning before the shopping weekend, and most expect to continue after Cyber Monday.