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Marketing Ops

MarTech Conference Explores Efficient Marketing Operations Stack

At the May 6th MarTech Conference, a session titled 'The art of doing more with less: The new marketing operations stack' will address how marketing operations teams shift from routine maintenance of tech stacks to strategic roles in business growth. Moderated by Mike Rizzo, CEO of MarketingOps.com, the panel includes Fergus Ashe, chief commercial officer at Screendragon; Julz James, director of GTM systems at Fleetio; and Jessica Kao, director of B2B GTM transformation advisory at Adobe,...

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