#marketing-operations

At the May 2026 MarTech Conference, operations leaders focused on how AI adds governance complexity to modern GTM stacks while promising efficiencies, emphasizing the need to prevent disconnected AI point solutions from creating a 'spaghetti mess'. According to [MarTech](https://martech.org/the-art-of-doing-more-with-less-the-new-marketing-operations-stack/), panelists highlighted practical strategies for managing interconnected systems to achieve faster outcomes.

Jessica Kao, director of B2B...

At the May 2026 MarTech Conference, operations leaders discussed how AI adds governance complexity despite promising efficiency, focusing on preventing the stack from becoming a 'spaghetti mess' of disconnected AI point solutions, according to MarTech.

At the May 6th MarTech Conference, a session titled 'The art of doing more with less: The new marketing operations stack' will address how marketing operations teams shift from routine maintenance of tech stacks to strategic roles in business growth. Moderated by Mike Rizzo, CEO of MarketingOps.com, the panel includes Fergus Ashe, chief commercial officer at Screendragon; Julz James, director of GTM systems at Fleetio; and Jessica Kao, director of B2B GTM transformation advisory at Adobe,...