New research from Walker Sands released Aug. 25 finds that while nearly all B2B leaders say their organization clearly understands what modern B2B marketing looks like, 95% still say their current marketing approach needs significant evolution to compete with the most advanced B2B and B2C brands.
The 2026 B2B Growth Maturity Assessment is based on a survey of 200 U.S.-based senior marketing, sales, growth and business leaders at B2B organizations generating more than $100 million in annual...