2 stories tagged #local-seo.
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Business websites accounted for nearly 60% of Gemini’s citations in local AI search, according to a new study. Steady Demand’s analysis of 14,472 citations from 1,487 local search queries across 50 U.S. metro areas also found that identical searches often produced different AI recommendations.
Business websites beat directories. Nearly 60% of Gemini’s citations pointed directly to businesses’ own websites.
SOCi developed the F.A.C.T.S. model to address visibility across search, social, reputation, and AI for multi-location brands. The framework covers Freshness, Authority, Consistency, Trust, and Semantic Relevance.
For years Google has used the E-E-A-T framework to assess web content quality through Experience, Expertise, Authoritativeness, and Trustworthiness.