3 stories tagged #gtm-alignment.
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B2B CMOs are entering a new phase of AI adoption after an initial wave focused on experimentation with content generation, translation, summarization, image creation and productivity gains, according to Demand Gen Report.
Many marketing teams already use AI, yet adoption remains concentrated in content and creative applications. This pattern creates a false sense of progress when AI only accelerates existing activities without rethinking value creation across the customer journey.
B2B CMOs are entering a new phase of AI adoption after an initial wave focused on experimentation with content generation, translation, summarization, image creation and productivity gains.
Many marketing teams are already using AI, yet usage remains concentrated in content and creative applications. This concentration can create a false sense of progress when AI is applied only to make existing activities faster.
B2B CMOs are entering a new phase of AI adoption after an initial wave of experimentation limited to content generation, translation, summarization, image creation and productivity gains.
AI is reshaping how buyers discover providers, how go-to-market teams coordinate, how content is created and delivered, how value is communicated, and how pricing and packaging are evaluated, according to Demand Gen Report.