A buyer types “Best solutions for…” into a browser and an AI panel summarizes the market and lists a handful of vendors before traditional search results appear. Evaluation in 2025 moves faster and through algorithmic mediation. According to [Demand Gen Report](https://www.demandgenreport.com/demanding-views/the-demand-gen-engine-why-evaluation-is-being-curated-by-ai/53531/), AI Overviews appeared in 13.14% of U.S.
Demand Gen