4 stories tagged #enterprise-sales.
A small set of stories on this topic. Browse the latest across all topics, or jump to a more active tag below.
View all news →
Kaon Interactive and Showpad have entered a strategic partnership to embed immersive interactive buyer experiences into the seller workflow.
The agreement combines Showpad’s revenue effectiveness platform with Kaon’s interactive experiences. It replaces static collateral with role-based 3D product storytelling and personalized digital sales rooms.
A startup lost an enormous RFP because it was viewed as too small. According to SaaStr, the outcome creates an opportunity to prepare for future evaluations that often occur in one to three years for new initiatives. The publication recommends moving the prospect into a dedicated Lost Now (But Not Forever) Marketing Program and treating the account as a medium-warm, long-sales-cycle contact that already knows the vendor and category.
Invitations to customer conferences and webinars are advised...
Enterprise sales prospecting is the process of identifying and engaging decision-makers at large organizations to close deals. Enterprise sales teams typically look for potential buyers at organizations that employ 1,000 or more people. Buying committees span multiple departments, and a single missed stakeholder can stall a deal.
Enterprise prospecting requires a different approach than traditional prospecting.
SaaStr published guidance for B2B SaaS companies that have closed a few larger deals but still close mostly smaller ones and want to increase the share of enterprise contracts.
The article states that going upmarket requires specific hires, process changes, and infrastructure investments, according to [SaaStr](https://www.saastr.com/5-tips-to-closing-more-bigger-deals/).
SaaStr recommends hiring a CRO or VP of Sales who has previously sold at the company's target high-end price point.