#enterprise-content

Enterprise content has long been treated as a storage issue, with documents organized in shared drives, PDFs, presentations, and internal systems, as companies have built libraries of customer research, campaign data, transcripts, and institutional knowledge, according to MarTech. For years, teams have struggled to access this information efficiently, often digging through folders and reopening old reports to piece together insights manually across disconnected systems.

Organizations possess massive amounts of unstructured enterprise content, such as customer research, campaign data, transcripts, and institutional knowledge, which has historically been difficult to access efficiently, according to [MarTech](https://martech.org/you-could-already-have-the-data-ai-needs-to-deliver-value/).