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Demand Gen

Insider One Acquires Bluecore

Thursday, June 4, 2026, 9:54 AM PT by Pete Furseth

Insider One acquired Bluecore, a retail MarTech serving more than 400 U.S. enterprise brands.

Insider One acquired Bluecore to strengthen its data infrastructure and expand autonomous customer engagement for enterprise retail brands. Bluecore’s Transparent ID Network adds retail identity coverage and shopper event data to support Insider One’s AI-driven engagement platform.

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