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Marketing Ops

Google, Yahoo and Microsoft Enforce Bulk Email Sender Rules

On Feb. 1, 2024, Google and Yahoo began enforcing new requirements for bulk email senders defined as those sending more than 5,000 messages to Gmail addresses in one day, according to [MarTech](https://martech.org/new-rules-for-bulk-email-senders-from-google-yahoo-what-you-need-to-know/).

All three providers require bulk senders to implement SPF to identify authorized email servers, DKIM to add digital signatures verifying authorized senders, and DMARC to specify actions on authentication...

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