4 stories tagged #efficiency.
At the May 6th MarTech Conference, a session titled 'The art of doing more with less: The new marketing operations stack' will address how marketing operations teams can shift from routine maintenance to strategic roles, according to [MarTech](https://martech.org/the-art-of-doing-more-with-less-the-new-marketing-operations-stack/).
At the May 6th MarTech Conference, a session titled 'The art of doing more with less: The new marketing operations stack' will address how marketing operations teams shift from routine maintenance of tech stacks to strategic roles in business growth. Moderated by Mike Rizzo, CEO of MarketingOps.com, the panel includes Fergus Ashe, chief commercial officer at Screendragon; Julz James, director of GTM systems at Fleetio; and Jessica Kao, director of B2B GTM transformation advisory at Adobe,...
At the May 6th MarTech Conference, a session titled 'The art of doing more with less: The new marketing operations stack' will feature industry leaders discussing how marketing operations teams can shift from routine maintenance to strategic roles, according to [MarTech](https://martech.org/the-art-of-doing-more-with-less-the-new-marketing-operations-stack/).
The 2025 MarTech Replacement Survey reveals a sharp drop in replacement activity for major martech categories, with marketing automation falling from 31.1% in 2024 to 19.4% in 2025, CRM declining from 22.1% to 9.7%, and email platforms decreasing from 24.3% to 13.7%, according to [MarTech](https://martech.org/martech-replacement-is-slowing-and-that-changes-everything/).