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Marketing Ops

AI visibility tied to earned media, not search rankings

A client reported that after Google’s May 2026 core update a flagship product page fell from position two to eight in traditional search results. The page retained sufficient ranking to appear in organic results, yet the brand was absent from answers generated by ChatGPT, Google AI Mode and other AI search engines.

BrightEdge data show that only 16.5% of sources cited in AI Overviews also rank in Google’s organic top 10 for the same query.

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