2 stories tagged #early-stage.
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Ben Lerer, Managing Partner and Founder of Lerer Hippeau, discussed his early-stage investment approach in an interview published by Sales Hacker. The firm has raised nine funds totaling nearly $1.5B in AUM.
Lerer previously built Thrillist, which later merged into Group Nine, before transitioning to venture capital and making early investments in Warby Parker and Casper.
Lerer Hippeau makes decisions based on conviction rather than consensus.
Early-stage B2B SaaS companies often reach a mini-brand stage by $2-3M ARR, according to SaaStr. At this point, a handful of target customers in the company's niche begin to hear about the product and initiate contact.
Startups selling to enterprise or B2B buyers typically secure a small number of customers in the first 12-18 months. These customers represent a significant achievement, yet the total remains insufficient for scalable growth.