2 stories tagged #data-unification.
A small set of stories on this topic. Browse the latest across all topics, or jump to a more active tag below.
View all news →
Many customer data platforms excel at activation but struggle to unify fragmented data, according to MarTech. The silver layer determines whether they deliver on that promise.
Enterprises buy technology expecting real-time personalization and omnichannel orchestration. They find these capabilities out of reach because the missing layer underneath activation tools prevents results.
The Open Semantic Interchange (OSI) standard is positioned to unify fragmented data in Account-Based Marketing (ABM), enabling coordinated experiences across tools, according to [MarTech](https://martech.org/how-osi-could-finally-fix-abms-biggest-data-problem/).