3 stories tagged #data-privacy.
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Demand Gen Report states that the further brands move from first-party data, the further they move from the truth. Audience insights lose reliability when disconnected from direct customer interactions. As third-party signals grow less accessible and harder to trust, brands must reassess their own data collection and application methods.
Third-party data and buyer intent signals have become less dependable due to rising privacy restrictions and greater consumer control over digital footprints.
New research indicates software vendors collect more customer data than required for their services and incorporate it into commercial products sold to competitors, according to MarTech.
Clark Barron, founder of Blackout, examined browser code, JavaScript, network traffic, and application behavior across more than 700 vendors. His analysis identified a defeat device in one vendor's source code that performed de-anonymization of website visitors.
HubSpot announced new terms of service on July 1 that permitted the company to add business contact, company, email engagement, and tracking data from participating customers to a shared enrichment dataset. The change automatically opted in all customers and supported the upcoming Contact Discovery product scheduled for August 4 launch.
Users responded within days.