2 stories tagged #data-privacy.
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New research indicates software vendors collect more customer data than required for their services and incorporate it into commercial products sold to competitors, according to MarTech.
Clark Barron, founder of Blackout, examined browser code, JavaScript, network traffic, and application behavior across more than 700 vendors. His analysis identified a defeat device in one vendor's source code that performed de-anonymization of website visitors.
HubSpot announced new terms of service on July 1 that permitted the company to add business contact, company, email engagement, and tracking data from participating customers to a shared enrichment dataset. The change automatically opted in all customers and supported the upcoming Contact Discovery product scheduled for August 4 launch.
Users responded within days.