AI is delivering measurable gains for marketing, but proving what those gains are worth is surprisingly difficult. As spending accelerates, the gap between using AI and demonstrating its financial impact is becoming harder to ignore.
By 2029, AI will power more than 50% of all U.S. marketing activity, according to The CMO Survey. Last year, AI helped sales productivity and customer satisfaction increase by 14.1% and 10.8%, respectively, while marketing overhead decreased by 14.6%.