Companies spent $1.5 trillion on artificial intelligence in 2025, according to Gartner, yet 73% of enterprise data leaders identify data quality as the primary barrier to AI success, surpassing concerns like model accuracy and compute costs. Additionally, 60% of companies report little to no value from their AI investments, indicating that the issue lies not with the technology itself but with underlying data problems.
Enterprise marketing teams manage stacks comprising around 12 systems,...