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#customer-journey

3 stories tagged #customer-journey.

Group of professionals engaged in a business presentation examining charts on a large screen.
Marketing Ops

MarTech Conference Panel Explores Personalization and Trust in Customer Journeys

At the May 2026 MarTech Conference, a panel moderated by Angela Vega, director of capabilities and operations at Expedia Group, featured marketing leaders discussing how brands can deliver personalized customer experiences without appearing invasive. The session, titled "Winning attention without losing trust: creating meaningful moments across the customer journey," included Alec Haase, general manager of AI products at High Touch; Sean Nowlin, founder and CEO of Spotlight IQ; and Ed Poppe,...

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Close-up of a quarterly sales report showing bar charts on paper.
RevOps

MarTech Conference Explores Trust in Personalization

At the May 2026 MarTech Conference, a panel moderated by Angela Vega, director of capabilities and operations at Expedia Group, featured marketing leaders Alec Haase, Sean Nowlin, and Ed Poppe discussing how brands can deliver personalized experiences without making customers feel surveilled, according to [MarTech](https://martech.org/creating-meaningful-moments-across-the-customer-journey/).

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