Optimized Sales Optimized Marketing Target Accounts For CROs For CFOs For CMOs Blog News Glossary Compare Tools About Schedule a Demo
TAG

#cross-channel-measurement

1 story tagged #cross-channel-measurement.

A small set of stories on this topic. Browse the latest across all topics, or jump to a more active tag below.

View all news →
Detailed close-up of a blue bar graph showing data analysis on printed paper.
Marketing Ops

StackAdapt Research: 77% of B2B Marketers Find AI Scrutiny in RFPs Inadequate

New research from StackAdapt and Ledger Bennett found 77% of B2B marketers believe AI-related questions are not asked rigorously enough during vendor evaluations, according to [Demand Gen Report](https://www.demandgenreport.com/industry-news/news-brief/stackadapt-77-of-b2b-marketers-say-ai-scrutiny-in-rfps-is-inadequate/53680/).

The report was produced in partnership with NewtonX and surveyed 426 marketers across the US, UK, and APAC regions including Australia, Singapore, Thailand, and...

Read Full Article →