2 stories tagged #consumer-trust.
A small set of stories on this topic. Browse the latest across all topics, or jump to a more active tag below.
View all news →
WordPress’s survey found 74% of enterprise decision-makers say AI discoverability is a priority, yet only 17% name their owned website as their top investment. The survey was conducted by Talker Research in April 2026 across 2,000 respondents, including 800 enterprise decision-makers and 1,200 U.S. adults.
Consumers do not just want visibility, they want proof. 86% seek out the original source after an AI summary.
Sixty-five percent of Americans used AI search in the past six months, yet only 15% said they trust it a lot, according to research from Yelp cited in [MarTech](https://martech.org/can-marketers-navigate-ai-searchs-trust-cliff/). Consumers apply AI tools to compare products, research vendors, and narrow options despite the trust shortfall.