Gartner released three surveys this week at its Marketing Symposium/Xpo. One survey found that 49% of U.S. consumers agree GenAI has made the quality of content available worse.
The March survey of U.S. consumers showed 57% of Gen Z and Millennial respondents said marketing content quality was worse because of AI. Kate Muhl, VP Analyst in the Gartner Marketing practice, stated that AI-generated content is increasing volume but not necessarily value.