The May 2026 MarTech Conference featured seven live panel discussions for marketing and marketing operations professionals. All told, the event transcripts totaled nearly 150 pages. According to [MarTech](https://martech.org/10-of-the-most-insightful-quotes-from-the-may-2026-martech-conference/), organizers mined the transcripts and selected 10 quotes.
Alec Haase, general manager of AI products at Hightouch, stated: “The value exchange isn’t really a one-time thing at the point of collection.