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The May 2026 MarTech Conference featured seven live panel discussions for marketing and marketing operations professionals. All told, the event transcripts totaled nearly 150 pages. According to [MarTech](https://martech.org/10-of-the-most-insightful-quotes-from-the-may-2026-martech-conference/), organizers mined the transcripts and selected 10 quotes.
Alec Haase, general manager of AI products at Hightouch, stated: “The value exchange isn’t really a one-time thing at the point of collection.
Operations leaders at the May 2026 MarTech Conference discussed how to prevent marketing technology stacks from becoming a spaghetti mess of disconnected AI point solutions, according to [MarTech](https://martech.org/the-art-of-doing-more-with-less-the-new-marketing-operations-stack/).
Navigating dozens of interconnected systems often feels like a game of high-stakes Jenga. Jessica Kao, director of B2B GTM transformation advisor at Adobe, argued for centralized ownership.
Operations leaders at the May 2026 MarTech Conference discussed how to prevent AI point solutions from forming disconnected layers that increase governance demands, according to [MarTech](https://martech.org/the-art-of-doing-more-with-less-the-new-marketing-operations-stack/).
Panelists noted that adding AI to existing systems often creates faster versions of prior workflow problems rather than resolving them.
Jessica Kao, director of B2B GTM transformation advisor at Adobe, argued for...