ValueSelling Associates research released Sept. 1 finds that sellers rate every human-led prospecting tactic above every automated one, with cold calling trailing only client referrals according to [Demand Gen Report](https://www.demandgenreport.com/industry-news/news-brief/valueselling-report-finds-cold-calling-beats-ai-written-emails-6-to-1/54360/).
Human-to-human cold calling ranks as the most effective method for reaching new prospects behind only client referrals.